Reviews for NBA 2K18 are saying that game plays brilliantly and that it is a great simulation of the sport. However the game seems to go off the rails for me with its micro transactions. If you want a new pair of shoes, that'll run you 1,500 VC and you gain on average 600 VC per game. There is of course constant poking and prodding to get you to spend your hard earned VC on various things, and don't forget to drink your gatorade (It's got what NBA players crave! It's got electrolytes) or wear your new JBL headphones.
You start the game with 6,000 VC, which can easily all be spent on your character development raising your overall rating from 60 to 62. If you want to raise your rating another point to 63 that will cost you about 4,000 VC. If you want to change hairstyles you can do that over at the barbershop, but just like in real life you'll need to spend your VC before you can see it on your character and those cuts cost upwards of 1,500 VC. If you want a tattoo, you can do that once your character reaches an overall rating of 70, and each tattoo costs an additional 1,000 VC. This routine continues for shoes, clothes, animations..... You can play for hours to earn your VC, remember you get around 600 VC per game, to get to an overall rating of 86 will require about 200 games. Or you can buy your VC at a rate of 75,000 VC for $20 USD.
The digital edition shown above is called "Legend Edition Gold" for $150, that is a $90 premium over the standard $60 game. For that you will get 250,000 VC to start the game, saving you about $6 compared to if you bought the standard edition and 250,000 VC in game.
In game advertising of real life products like gatorade is not something I'm adamantly opposed to, however I feel that it should help reduce the cost of the game. I have similar thoughts about micro transactions, they're fine if the game is low cost to begin with and balanced against micro transactions that are not too predatory. NBA 2K18 does not strike any kind of balance at all, the game is the same price as a full game without advertising or micro transactions and NBA 2K18 all but requires these micro transactions to make the game fun. So ultimately the question is, how much are you willing to pay for a video game? With NBA 2K18 you better be planning to set aside at least $200, assuming you already own the required micro SD card.